How can you get really honest feedback about your website or digital project? Richard Littauer realised that when he gets drunk, he gets very honest, and it turns out people are willing to pay for his honest appraisals of their work. So he set up The User Is Drunk.
In fact, so many people have been willing to pay him to get drunk and review their work he’s had to put limits on the venture.
Read more about Richard’s The User Is Drunk project at theuserisdrunk.com and an interview with Richard at tfmainsights.com/what-users-do-drunk-taking-a-squiffy-look-at-your-website/