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Umbrellas up, heads down – how to still get your message seen

East Asian agency Ogilvy Asia have created a campain to promote holidays to Hong Kong residents as they battle through the rainy season.

[vimeo]http://vimeo.com/94505970[/vimeo]

I’m not sure how durable the water repelant is, but it’s certainly an innovative idea.

Found at www.springwise.com/holiday-ads-rain/

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