Tag: water
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Umbrellas up, heads down – how to still get your message seen
East Asian agency Ogilvy Asia have created a campain to promote holidays to Hong Kong residents as they battle through the rainy season. [vimeo]http://vimeo.com/94505970[/vimeo] I’m not sure how durable the water repelant is, but it’s certainly an innovative idea. Found at www.springwise.com/holiday-ads-rain/
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Multi-use city square built to collect floodwater
Flooding has dominated many peoples lives the last few months, and a lot of questions have been asked about how the country can prepare and manage such extensive heavy rainfall. An article on www.springwise.com showcases an urban project in Rotterdam: The water square in Benthemsquare, Rotterdam is a public space featuring a sports pitch, theatre and greenery…