If you’ve been tempted by Facebook advertising to boost the views of your content, think again.
While the views of your boosted content are certain to increase, your other content has been proven to suffer. This video is from earlier this year, but the issues have actually been around a for few years now, and were been covered by BBC reporter Rory Cellan-Jones back in 2012 when he set up a fake page about bagels.
Thanks to David Airey for most recently bringing this to my attention
We Are Social have reported that data released by Adobe, a Facebook Strategic Preferred Marketing Developer, has shown that
clients have seen a 50% drop in organic reach over the course of the year, while paid impressions have increased just 5%