Don’t just ‘do’ customer services on twitter, do it quickly.

Published on: Nov 11 2013 by Tom
do-it

“Do it” David Starsky

Customers expect to be served by social media, and they expect that service to come quickly, according to research by Lithium Technologies.

Fifty-three percent of consumers who expect a brand to respond to their Tweet want that response in less than an hour. When those consumers are tweeting complaints, that figure skyrockets to a whopping 72 percent.

The upside to this is that brands that do make effective and timely use of their Twitter accounts to respond to consumers can reap some serious benefits:

  • 34 percent are likely to buy more from that company
  • 43 percent are likely to encourage friends and family to buy their products
  • 38 percent are more receptive to their advertisements
  • 42 percent are willing to praise or recommend the brand through social media

From www.mediabistro.com, found by @comms2point0

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