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Tag: social media

  • Sell the moment, buy the moment!

    Just what we need, more tweets filling our timelines with messages from companies trying to “engage” with people through with tenuous links to an anniversary, event or religious holiday. Does twitter know the history behind “Good Friday“? I expect their sample tweet may not really connect with its Christian customers.They didn’t even have buses in…

  • If you are the product social media sells, how can you cut out the middle man?

    For years people have been trying to educate users of social media sites such as Facebook and twitter with articles such as “Facebook: You’re Not the Customer, You’re the Product” (Time.com, Oct 2010), “You are Facebook’s product, not customer” (Wired.com. Sept 2011) and “If You’re Not Paying For It, You Become The Product” (Forbes, May…

  • Don’t just ‘do’ customer services on twitter, do it quickly.

    Don’t just ‘do’ customer services on twitter, do it quickly.

    Customers expect to be served by social media, and they expect that service to come quickly, according to research by Lithium Technologies. Fifty-three percent of consumers who expect a brand to respond to their Tweet want that response in less than an hour. When those consumers are tweeting complaints, that figure skyrockets to a whopping 72 percent.…

  • The circle of online life

    The circle of online life

    Kids Teenagers take up new technology Usage spreads to university and young adults Technology enters the mainstream Even parents and grandparents use it Kids and teenagers take up new technology… And so it goes. Facebook has reported in it’s November earnings report that it saw a decrease in daily users, specifically among teens Parmy Olson writes…

  • 7 Ways to Be Insufferable on Facebook. Alternative title: “Internalize your locus of control, author-dude.”

    Many people find FaceBook annoying, but often lay the blame with someone else. It can’t possibly be their fault their news feed is filled with pointless updates, can it? The article “7 Ways to Be Insufferable on Facebook” on the Huffington Post earlier this month by the anonymous Wait but why delves into the angry…

  • The 29 Stages Of A Twitterstorm

    The life cycle of twitter outrage has been neatly laid out by BuzzFeed, all 29 stages of it. I won’t spoil the enjoyment of enjoying how a storm evolves by posting excerpts here, go to www.buzzfeed.com/tomphillips/the-29-stages-of-a-twitterstorm for the full peice.

  • News International’s “single biggest strategic mistake”

    Last year Katie Vanneck-Smith talked about what she’s learnt at News International as chief marketing officer, following their “single biggest strategic mistake”. Here’s a a selection of headline quotes, give yourself the 13 minutes to watch it all. “Unstoppable page view growth and unstartable profits” “15% of The Times are delivered on tablets.” “Ask yourself,…

  • This consumer will not be a product.

    A few attention grabbing quotes from Mr  Eben Moglen. Anonymity is not profitable “In the 21st century that means they are committed against anonymity no matter what they think they are doing because anonymity is not profitable” Facebook is a private intelligence service “What is wrong with Mr. Zuckerberg is not that he runs a private…

  • Blurred social media boundaries with youth workers

    A Youth Engagement Practitioner has recently published some interesting survey results relating to Digital Engagement, describe by Carl Haggerty. I find it important to separate personal and professional social media use – many people I work with aren’t interested in a stream of pictures of my daughter, and family members don’t mind missing out on…

  • The Innovation of Loneliness

    A short video about the antisocial nature of social networks.       [vimeo]http://vimeo.com/70534716[/vimeo]