Tom blogs

I enjoy recognising overlaps between different industries and careers. Here’s a quote from an unnamed TV show about the SAS (though I suspect it’s Rouge Heroes).

“What happens when something goes wrong? (And something always goes wrong.) What do you do if you don’t know why you’re doing it?

How do you find another way to achieve the objective if you don’t know what the objective is?”

This question often needs asking in digital delivery teams, where people get too focused on the what and forget the why. It’s the reason behind the danger of jumping to solutions before experimenting with disposable theories.

Taken from Dave Trott’s blog davetrott.co.uk/2022/12/how-real-strategists-think/