One of the main reasons I rarely recommend a mobile app for a council service is that any information contained within the app is only available within the app – it can’t be found by google or other search engines.
But that’s changing, with apps built for android 4.4 including app indexing which will allow links in search results to take you directly into an app throug an “open in app” link, which already exists within the family of google built apps.
[youtube]http://youtu.be/Xh_W82JgOms[/youtube]
Found on readwrite.com and detail on developers.google.com