Companies are always looking for new ways to raise their profile and market themselves on twitter, but sometimes its the charity and even public sector that lead on innovative ways to raise awareness, forced to try news ways on limited budgets and powered by enthusiasm to make a difference.
One example of this is the 24 hour twitter experiment which gets a new look today. This has been tried a few times before with varying success:
- Manchester police – kick-starting the idea was Manchester tweeting every incident over a 24 hour period to show the breadth and depth of their daily workload. The BBC wrote up the experiment: www.bbc.co.uk/news/uk-england-manchester-11537806
- Walsall Council – following Manchester’s lead, Walsall also spent a day tweeting what their staff got up to over 24 hours. This got a rather mixed response as the comments on the Guardian website illustrate: www.guardian.co.uk/society/2011/mar/03/local-government-twitter-walsall-24
- Today: WaterAid – the international NGO is tweeting it’s activities from across the globe, taking the idea to the next level and really showing the world wide communication opportunities that are available.
Best of luck to WaterAid.