• Littering says a lot about you.

    Do people litter because they’re lazy? Or a lowlife? Toronto has recently run a campaign using litter to spell out what kind of person make a mess of their city. A simple idea well executed. From www.visualnews.com/2014/08/26/littering-says-lot-smart-ad-campaign-toronto/ Read more

  • Build your website based on evidence, not false beliefs.

    Build your website based on evidence, not false beliefs.

    Zoltán Gócza and Zoltán Kollin have created a list of common web design misconceptions and collected data, facts, quotes and articles to separate fact from fiction about so many so called myths. It’s an essential list for anyone working with websites, not to learn from, but to make your job of educating and providing the necessary evidence… Read more

  • Facebook recommends your competition

    I “like” the football team I support on Facebook. Unfortunately this has lead to Facebook suggesting the following 7 other (similar?) teams I might also “like”: Liking a football team doesn’t work like that Facebook, and I wonder how many businesses have their competition recommended to customers by Facebook? Read more

  • Sell the moment, buy the moment!

    Just what we need, more tweets filling our timelines with messages from companies trying to “engage” with people through with tenuous links to an anniversary, event or religious holiday. Does twitter know the history behind “Good Friday“? I expect their sample tweet may not really connect with its Christian customers.They didn’t even have buses in… Read more

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    You care, but do you care enough to do something about it?

    A small London based charity The Pilion Trust have released a fundraising advert based on a social experiment testing the public’s opinion of poor people (contains swearing). [youtube]https://www.youtube.com/watch?v=eBuC_0-d-9Y[/youtube] Like many campaigns which aim to solicit a reaction, this presents and extreme view and proposes that it’s all very well in saying something is wrong, but… Read more

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    The advert for every company and no company

    This stock video advertises why you shouldn’t use stock video [youtube]https://www.youtube.com/watch?v=2YBtspm8j8M[/youtube] “Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.” Thanks to @MaryWbn for the link www.fastcocreate.com/3028162/this-generic-brand-ad-is-the-greatest-thing-about-the-absolute-worst-in-advertising   Read more

  • Designing the dull stuff.

    When people think of designing a website, not a lot of thought is often given to the user experience of the privacy policy, legal disclaimer or other “dull” content. The web designer depot has collected together a few examples of websites who have put some effort into how their legal content is displayed, looking at summaries, highlighting… Read more

  • Everybody thinks they need an infographic

    A quick definition of an infographic (which I’ve just made up) “To present a selection of data sets in a way which adds context and value in a visually appealing way” The key here is adding context and value. Not just big numbers in a big font next a picture. There are sites devoted to… Read more

  • If you are the product social media sells, how can you cut out the middle man?

    For years people have been trying to educate users of social media sites such as Facebook and twitter with articles such as “Facebook: You’re Not the Customer, You’re the Product” (Time.com, Oct 2010), “You are Facebook’s product, not customer” (Wired.com. Sept 2011) and “If You’re Not Paying For It, You Become The Product” (Forbes, May… Read more

  • Multi-use city square built to collect floodwater

    Flooding has dominated many peoples lives the last few months, and a lot of questions have been asked about how the country can prepare and manage such extensive heavy rainfall. An article on www.springwise.com showcases an urban project in Rotterdam: The water square in Benthemsquare, Rotterdam is a public space featuring a sports pitch, theatre and greenery… Read more

Hello
I am Tom Steel, I live in Sussex and work in digital services in London.
Reading this blog and looking at my photos on Flickr will probably tell you more than a few words here could.

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