Long copy isnt back

The Asbury & Asbury blog recently had a great post about some long copy Apple adverts: Asbury & Asbury: Long copy isnt back.

“Right now, it feels like more and more people are questioning Apple’s claim to superiority. Maybe this was Apple about to come out and tell a few home truths. Remind us exactly how great their products are and why. Make us fall in love with them again. I clicked on the link.”

Apple long copy advert


This caught my eye for two reasons, firstly the adverts (print and video) felt arrogant, and secondly because I have had family connection to Volkswagen and the adverts mentioned have been compiled into a book i love: Remember those great Volkswagen ads?

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