*Santa* is a concept, not an idea

Communications agency (or “brand language consultants” the URL of their about page reads) Quietroom have released a set of brand guidelines for *santa* just in time for Christmas: www.quietroom.co.uk/santa_brandbook/.

As well as Santas values, promise and brand journey, you can also find out how to live the brand, who is occupying *Santa*’s space and the curve of credulity.

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