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Tag: brand

*Santa* is a concept, not an idea

Posted on 13 December 201313 December 2013

Communications agency (or “brand language consultants” the URL of their about page reads) Quietroom have released a set of brand guidelines for *santa* just in time for Christmas: www.quietroom.co.uk/santa_brandbook/. As […]

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Posted in Communications, DesignTagged brand, brand guidelines, christmas, guidelines, santa, xmasLeave a Comment on *Santa* is a concept, not an idea

Bag of assumptions

Posted on 11 October 2013

Russell Davies has written a good piece this week about his change from working in agencies and marketing departments to working at the Government Digital Service. Some choice […]

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Posted in CommunicationsTagged audience, brand, marketing, message, needs, usersLeave a Comment on Bag of assumptions

Bending the corporate control of the games.

Posted on 19 July 2012

I get regular emails from the London 2012 Olympic organisers about travel and ticket information but mostly trying to convince me to buy some official merchandise. It’s a […]

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Posted in Design, LondonTagged brand, campaign, olympicsLeave a Comment on Bending the corporate control of the games.

Placebos, and thinking of brands having the same effect

Posted on 16 February 201111 December 2012

There’s a great video on Geary Behavioural Economics Blog whic offers some startling facts about placebos, including how colour, shape, size and volume can drastically alter their effect. […]

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Posted in Communications, From the internet, Odd, VideoTagged brand, placeboLeave a Comment on Placebos, and thinking of brands having the same effect

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I am Tom Steel, I live in Sussex and work in digital services in London.

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