Placebos, and thinking of brands having the same effect

Published on: Feb 16 2011 by Tom

There’s a great video on Geary Behavioural Economics Blog whic offers some startling facts about placebos, including how colour, shape, size and volume can drastically alter their effect.

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Then 25 lttrs n th alphbt asks readers to

“substitute in your mind “brand” for “placebo”

The brain eh? Weird.

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