• You wanted a beer, but is it Lionel Richie you’re looking for?

    “It’s a fantastic use of one of the most recognizable songs in history… … and Lord only knows what it cost to install that chandelier and tune the piano, to say nothing of rights to the music and union wages.”   [youtube]http://youtu.be/aQ1xcPzRbGk[/youtube] From www.adweek.com/news/advertising-branding/ad-day-tap-king-150780 Read more

  • Nobody ever waited

    You should simply do it, in whatever form your budget allows you to Read more

  • When two Spocks go to war…

    “Mr. Spocks past and present face off in this ad for Audi. Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, who originated the role in the ’60s TV show, apparently are quite competitive with each other.”     [youtube]http://youtu.be/WPkByAkAdZs[/youtube] From mashable.com/2013/05/07/zachary-quinto-leonard-nimoy-audi-ad/ Read more

  • Sun spectacular

    From NASA’s Solar Dynamics Observatory, these stills are from a video created from three years of work. Read more

  • Getting the message across about Parkinson’s disease

    This is a great piece of advertising for Parkinson’s UK, communicating so much through a simple idea which is easily understood. Read more

  • A bad deal from The AA

    I received a letter from The AA yesterday inviting me to buy repair cover on top of the usual breakdown cover. A possibly tempting policy to invest in; pay an annual fee and if your car breaks down and you’re taken to a garage the repairs are covered. But then I looked a bit closer… Read more

  • Got a Flickr Pro account? Then why are you still using Instagram?

    Flickr has been around a long time, one of the early “web 2.0” companies. But then they were brought by Yahoo and things went quiet. They went from an innovative exciting company leading the way in online photo sharing to stagnating and being overtaken by faster moving younger firms with fresh ideas exploring new opportunities. But… Read more

  • Overheard: Unappreciated social

    Last week I was at a conference with a large number of national and international businesses. Following some breakout sessions I was standing behind three delegates from Phones for you in the lunch queue. It appeared they had been to a session about Social Media and were rather unimpressed with what they heard. Delegate one:… Read more

  • I am Tom Steel

    I’ve recently built a new “home” page to link my online appearences together – this blog, my photo site, LinkedIn profile and twitter account. You can find it at iam.tomsteel.co.uk and there’s a link in the header of this blog. I’ve played about with a bit more CSS3 with text shadows and also used some media queries… Read more

  • Silver mist shout out #MASO

    Here is a clip from Friday 26 October’s 6 Music breakfast show where Shaun Keavney reads out some middle aged shout outs. This one is for a trip to Horsham Market to see Great British Bake Off stars SarahJane Willis and Cathryn Dresser: Download mp3: 6Music MASO Read more

Hello
I am Tom Steel, I live in Sussex and work in digital services in London.
Reading this blog and looking at my photos on Flickr will probably tell you more than a few words here could.

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