Today the evening standard relaunches after its “Sorry” campaign. Obviously, there’s quite a lot of talk about it, but not as much as I thought there might be.

To set the scene, the guardian has an interview with Veronica Wadley.

Saying ‘Sorry’ for the past smacks of a Soviet courtroom ‘confession’. ‘Sorry’ has all the hallmarks of a KGB-style smear campaign.

The paper is now out on the streets and the immediate opinions on from twitter aren’t great.

The new London Evening Standard… oh dear oh dear oh dear – justin_williams

Typography? Leading? My eyes hurt!http://www.thisislondon.co.uk/ Will the Evening Standard be apologising for this? tayler

Oh Dear London Evening Standard. Oh deary me. Dboy

Kept my free copy of the “new” Evening Standard for about as long as it took me to walk across the street & back in my office. Still trash! webcowgirl

And more here: http://twitter.com/#search?q=Evening%20Standard