When the great sell out: Airside reuse Lemon Jelly for advert

I saw an advert on TV over the weekend for SimplyHealth, which looked very familiar. It’s been created by Airside and has been titled “Always there”. Also featured on Behance, it copies everything, down to the little rabbits hoping about, from Airside’s previous work for the Lemon Jelly video “Nice weather for ducks”. It’s a shame to see an idea reused with such little new thought and effort.