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Category: Communications

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Umbrellas up, heads down – how to still get your message seen

Posted on 23 October 2014

East Asian agency Ogilvy Asia have created a campain to promote holidays to Hong Kong residents as they battle through the rainy season. I’m not sure how durable the water […]

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Posted in CommunicationsTagged advert, advertising, holiday, pavement, rain, street, waterLeave a Comment on Umbrellas up, heads down – how to still get your message seen

Being a digital human – a fear to break the magic

Posted on 20 October 201420 October 2014

I’ve been meaning to recommend the BBC Digital Human radio show and podcast since my wife found it a few weeks ago and it’s one of those programs that […]

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Posted in Communications, Design, From the internetTagged BBC, Clarks Law, digital, human nature, magic, podcast, technologyLeave a Comment on Being a digital human – a fear to break the magic

Don’t just show your audience the highlights; put them in the story.

Posted on 16 October 2014

Red Bull is not a typical company. Most people think it’s a company which makes an energy drink and sponsors lots of adventure sports, and they’re half right. […]

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Posted in CommunicationsTagged adventure, human, marketing, people, red bull, simon cowell, sponsor, sports, xfactorLeave a Comment on Don’t just show your audience the highlights; put them in the story.
Business jargon shows what people would be rather be doing

Business jargon shows what people would be rather be doing

Posted on 2 October 20142 October 2014

Liz Ryan  has written a piece at forbes.com titled “What Business Jargon Says About Us“. I found two things particularly interesting. Firstly the fact that most jargon relates […]

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Posted in CommunicationsTagged archetype, business, jargon, language, metaphor, sloganLeave a Comment on Business jargon shows what people would be rather be doing
Telling a story over time.

Telling a story over time.

Posted on 22 September 201429 September 2014

Firstly, lets get this out the way: I don’t condone grafitti, but do enjoy street art, and think there can be a happy medium. In London’s E1, a street artist […]

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Posted in Communications, LondonTagged e1, grafitti, storyLeave a Comment on Telling a story over time.

Sell the moment, buy the moment!

Posted on 10 April 20149 April 2014

Just what we need, more tweets filling our timelines with messages from companies trying to “engage” with people through with tenuous links to an anniversary, event or religious […]

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Posted in Communications, From the internetTagged christian, easter, good friday, Jerusalem, social media, twitterLeave a Comment on Sell the moment, buy the moment!
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You care, but do you care enough to do something about it?

Posted on 9 April 2014

A small London based charity The Pilion Trust have released a fundraising advert based on a social experiment testing the public’s opinion of poor people (contains swearing). Like […]

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Posted in Communications, VideoTagged advert, charity, experiment, London, poor, social, The Pilion TrustLeave a Comment on You care, but do you care enough to do something about it?
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The advert for every company and no company

Posted on 9 April 2014

This stock video advertises why you shouldn’t use stock video “Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.” […]

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Posted in Communications, VideoTagged advertising, marketing, stockLeave a Comment on The advert for every company and no company

Designing the dull stuff.

Posted on 4 April 2014

When people think of designing a website, not a lot of thought is often given to the user experience of the privacy policy, legal disclaimer or other “dull” […]

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Posted in Communications, DesignTagged legal, policy, privacy, terms of serviceLeave a Comment on Designing the dull stuff.
Present the story of data, not just data

Present the story of data, not just data

Posted on 12 March 201423 March 2014

Managing Partner and Vice President of Services at The Henderson Group, Terry Gault has posted a list of the 10 most common rookie presentation mistakes on the Prezi blog. […]

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Posted in CommunicationsTagged data, human, presentation, prezi, storyLeave a Comment on Present the story of data, not just data

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Hello

I am Tom Steel, I live in Sussex and work in digital services in London.

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