Umbrellas up, heads down – how to still get your message seen
East Asian agency Ogilvy Asia have created a campain to promote holidays to Hong Kong residents as they battle through the rainy season. I’m not sure how durable the water […]
Read moreCategory: Communications
Being a digital human – a fear to break the magic
I’ve been meaning to recommend the BBC Digital Human radio show and podcast since my wife found it a few weeks ago and it’s one of those programs that […]
Read moreDon’t just show your audience the highlights; put them in the story.
Red Bull is not a typical company. Most people think it’s a company which makes an energy drink and sponsors lots of adventure sports, and they’re half right. […]
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Business jargon shows what people would be rather be doing
Liz Ryan has written a piece at forbes.com titled “What Business Jargon Says About Us“. I found two things particularly interesting. Firstly the fact that most jargon relates […]
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Telling a story over time.
Firstly, lets get this out the way: I don’t condone grafitti, but do enjoy street art, and think there can be a happy medium. In London’s E1, a street artist […]
Read moreSell the moment, buy the moment!
Just what we need, more tweets filling our timelines with messages from companies trying to “engage” with people through with tenuous links to an anniversary, event or religious […]
Read moreYou care, but do you care enough to do something about it?
A small London based charity The Pilion Trust have released a fundraising advert based on a social experiment testing the public’s opinion of poor people (contains swearing). Like […]
Read moreThe advert for every company and no company
This stock video advertises why you shouldn’t use stock video “Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.” […]
Read moreDesigning the dull stuff.
When people think of designing a website, not a lot of thought is often given to the user experience of the privacy policy, legal disclaimer or other “dull” […]
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Present the story of data, not just data
Managing Partner and Vice President of Services at The Henderson Group, Terry Gault has posted a list of the 10 most common rookie presentation mistakes on the Prezi blog. […]
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