Category: Communications
-
Presenting practical presentations
“Death by powerpoint” is a phrase I’ve heard from someone at some point wherever I’ve worked. Hopefully if you work at GDS, or spend a lot of time attending events where someone from GDS is presenting this isn’t the case. Here’s Russell Davies explaining why: Doing the hard work to make it big and Doing the hard work…
-
Umbrellas up, heads down – how to still get your message seen
East Asian agency Ogilvy Asia have created a campain to promote holidays to Hong Kong residents as they battle through the rainy season. [vimeo]http://vimeo.com/94505970[/vimeo] I’m not sure how durable the water repelant is, but it’s certainly an innovative idea. Found at www.springwise.com/holiday-ads-rain/
-
Being a digital human – a fear to break the magic
I’ve been meaning to recommend the BBC Digital Human radio show and podcast since my wife found it a few weeks ago and it’s one of those programs that I wish I’d found sooner. Thankfully the BBC have a full podcast archive and a tumblr blog so you don’t miss out. The program looks at how at how…
-
Don’t just show your audience the highlights; put them in the story.
Red Bull is not a typical company. Most people think it’s a company which makes an energy drink and sponsors lots of adventure sports, and they’re half right. What Red Bull excel at is marketing. They don’t sponsor lots of sports, they own lots of sports. They don’t sponsor an F1 team, they own an F1…
-
Business jargon shows what people would be rather be doing
Liz Ryan has written a piece at forbes.com titled “What Business Jargon Says About Us“. I found two things particularly interesting. Firstly the fact that most jargon relates to sport, war and cars: Over time it occurred to me that these activities — playing or watching sports, fighting enemies and driving cars as fast as…
-
Telling a story over time.
Firstly, lets get this out the way: I don’t condone grafitti, but do enjoy street art, and think there can be a happy medium. In London’s E1, a street artist has been telling a story, line by line on the wall of Jerome Street. Each time the grafitti is removed, the next line of the story is…
-
You care, but do you care enough to do something about it?
A small London based charity The Pilion Trust have released a fundraising advert based on a social experiment testing the public’s opinion of poor people (contains swearing). [youtube]https://www.youtube.com/watch?v=eBuC_0-d-9Y[/youtube] Like many campaigns which aim to solicit a reaction, this presents and extreme view and proposes that it’s all very well in saying something is wrong, but…
-
The advert for every company and no company
This stock video advertises why you shouldn’t use stock video [youtube]https://www.youtube.com/watch?v=2YBtspm8j8M[/youtube] “Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.” Thanks to @MaryWbn for the link www.fastcocreate.com/3028162/this-generic-brand-ad-is-the-greatest-thing-about-the-absolute-worst-in-advertising
-
Designing the dull stuff.
When people think of designing a website, not a lot of thought is often given to the user experience of the privacy policy, legal disclaimer or other “dull” content. The web designer depot has collected together a few examples of websites who have put some effort into how their legal content is displayed, looking at summaries, highlighting…