long words sentance

Big words are big, but they’re not clever.

Some industries have an affection towards using big words. Sometimes they’re necessary (a type of lumbar surgery needs to be referred to as a laminectomy). But if they’re not, then using them can have the opposite effect. Describing familar ideas with pretencious language can be taken as a sign of poor intellegience.

Below is a snippet from “How to Write Better Copy”, which quotes Daniel Kahneman’s book “Thinking, Fast and Slow”:

This post was inspired by this tweet from Richard Shotton, who was inspired by the book “How to Write Better Copy” by Steve Harrison.

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