The team developing the visit visa service at gov.uk recently blogged about some testing with international users over a screencast which gave them some great insights from the kind of cultures and language challenges the service faced.
Something that stood out for me was this paragraph:
Unsurprisingly, language proved one of the biggest areas for feedback. A good example was a case where we’d described the priority service as ‘jumping to the front of the queue’ — one gentlemen in Kuwait told us, ‘I’m sorry, but here that description would be considered very rude’.
You can read the full blog post at the GDS blog: Testing with users around the world.