Category: Communications
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I didn’t have this dream
As a company how do you capitalise on national interest in a particular event? Not like this: (which has since been deleted and an apology posted in it’s place, much to the confusion of those who didn’t see the original below) From twitter.com/jyarow/status/372745989091651585/photo/1 Done right it can be great Adidas released this picture on twitter following…
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The antidote to apathy
Some interesting thoughts from Dave Meslin about engagement apathy “Local politics — schools, zoning, council elections — hit us where we live. So why don’t more of us actually get involved? Is it apathy? Dave Meslin says no. He identifies 7 barriers that keep us from taking part in our communities, even when we truly…
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Shorter films
“How come films are getting longer? YouTube seems to have allowed creatives to indulge their long form ambitions and make commercials that are 2 minutes long rather than 30 seconds. These longer ads aren’t really any better, either, just bloated. The trend for longer ads is odd given that people skip the ads anyway and…
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Long copy isnt back
The Asbury & Asbury blog recently had a great post about some long copy Apple adverts: Asbury & Asbury: Long copy isnt back. “Right now, it feels like more and more people are questioning Apple’s claim to superiority. Maybe this was Apple about to come out and tell a few home truths. Remind us exactly how…
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Stewart Lee “on not writing”
“Stewart discusses the fantasy that stand-up comedy is spontaneous rather than written, and describes the evolution of stand-up over the last few decades. His talk takes in a wide range of subjects from the first app he ever came across to a discussion of the value of culture in society.” From russelldavies.typepad.com/planning/2013/08/on-not-writing.html [youtube]http://youtu.be/IrXVaytvJtQ[/youtube]
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Nobody ever waited
You should simply do it, in whatever form your budget allows you to
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Getting the message across about Parkinson’s disease
This is a great piece of advertising for Parkinson’s UK, communicating so much through a simple idea which is easily understood.
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A bad deal from The AA
I received a letter from The AA yesterday inviting me to buy repair cover on top of the usual breakdown cover. A possibly tempting policy to invest in; pay an annual fee and if your car breaks down and you’re taken to a garage the repairs are covered. But then I looked a bit closer…