“How come films are getting longer? YouTube seems to have allowed creatives to indulge their long form ambitions and make commercials that are 2 minutes long rather than 30 seconds. These longer ads aren’t really any better, either, just bloated.
The trend for longer ads is odd given that people skip the ads anyway and watch the real YouTube clip. Why don’t people concentrate on making a brilliant 5 second ad that would work with the pre-roll, not against it?”
From http://noisydecentgraphics.typepad.com/design/2013/08/shorter-films.html inspired by the one second every day app