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The value in what’s free or hidden

Posted on 25 June 20151 September 2015

I’ve spent my career in the charity and public sector, where services are often offered to those in need for free at the point of delivery. This can […]

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Posted in Communications, Design, PhotographyTagged cost, free, freelance, headphones, price, users, ux, value, weightLeave a Comment on The value in what’s free or hidden

Bag of assumptions

Posted on 11 October 2013

Russell Davies has written a good piece this week about his change from working in agencies and marketing departments to working at the Government Digital Service. Some choice […]

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Posted in CommunicationsTagged audience, brand, marketing, message, needs, usersLeave a Comment on Bag of assumptions

Hello

I am Tom Steel, I live in Sussex and work in digital services in London.

Reading this blog and looking at my photos on Flickr will probably tell you more than a few words here could.

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