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Tag: users

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    The value in what’s free or hidden

    I’ve spent my career in the charity and public sector, where services are often offered to those in need for free at the point of delivery. This can present an unappreciated problem – if something is free,  how accurately is it valued? Over recent weeks I’ve read a few articles which have looked at issues…

  • Bag of assumptions

    Russell Davies has written a good piece this week about his change from working in agencies and marketing departments to working at the Government Digital Service. Some choice quotes: “it’s been surprising to me how much ‘marketing thinking’ has come to dominate the way large organisations look at the world. It’s sad. That bag of assumptions…