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Category: Communications

  • Placebos, and thinking of brands having the same effect

    There’s a great video on Geary Behavioural Economics Blog whic offers some startling facts about placebos, including how colour, shape, size and volume can drastically alter their effect. [youtube]http://www.youtube.com/watch?v=yfRVCaA5o18[/youtube] Then 25 lttrs n th alphbt asks readers to “substitute in your mind “brand” for “placebo” The brain eh? Weird.

  • A social media example – not just opinion.

    A good piece about difficulties and successes of using social media, with real examples – not just opinions! “A Positive Response to a ‘Negative’ Tweet“. How refreshing. About a month ago I had this same conversation with my friend Shira Lazar and she said something interesting. The topic was on trying to get someone to stop…

  • For once football isn’t a business metaphor, it’s a real life example.

    I’ve just discovered an excellent piece Nick Emmel rote last year about online customer engagement “A lesson in connecting with your customers” which talks about transparency, interaction, communities and trust. It revolves around the near death of Crystal Palace Football Club last year, and how the new owners are engaging with the fans through online…