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Tag: sales

  • The power of context in UX

    The power of context in UX

    uxplanet.org has a tidy summary of 7 principles which can be applied to digital service design to influence people’s behavoir.

  • A bad deal from The AA

    I received a letter from The AA yesterday inviting me to buy repair cover on top of the usual breakdown cover. A possibly tempting policy to invest in; pay an annual fee and if your car breaks down and you’re taken to a garage the repairs are covered. But then I looked a bit closer…

  • Overheard: Unappreciated social

    Last week I was at a conference with a large number of national and international businesses. Following some breakout sessions I was standing behind three delegates from Phones for you in the lunch queue. It appeared they had been to a session about Social Media and were rather unimpressed with what they heard. Delegate one:…