Tag: The Pilion Trust

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    You care, but do you care enough to do something about it?

    A small London based charity The Pilion Trust have released a fundraising advert based on a social experiment testing the public’s opinion of poor people (contains swearing). [youtube]https://www.youtube.com/watch?v=eBuC_0-d-9Y[/youtube] Like many campaigns which aim to solicit a reaction, this presents and extreme view and proposes that it’s all very well in saying something is wrong, but…