Tag: organisation

  • News International’s “single biggest strategic mistake”

    Last year Katie Vanneck-Smith talked about what she’s learnt at News International as chief marketing officer, following their “single biggest strategic mistake”. Here’s a a selection of headline quotes, give yourself the 13 minutes to watch it all. “Unstoppable page view growth and unstartable profits” “15% of The Times are delivered on tablets.” “Ask yourself,…