Yes, posts have been pretty scarce recently, and like 90% of bloggers this is not intended and I plan to get back on the blogging roll as soon as possible. Honest. Really.
But my writing hasn’t just faded for no worthwhile reason, I have just been working on a new site which launched this week: the RNID Impact Report – www.rnidimpact.org.uk. I’m very pleased with the site, it gives RNID a good voice to show the work it does with real people telling their own stories. Take a few minutes to look around the site and watch some of the videos.
A friend of mine who also works in web has launched a similarly themed site for The British Heart Foundation – www.bhf.org.uk/annualreview2008/. It’s a very different site but I like the way the content flows from one area to another, whilst showing clearly what you’ve already seen and what you can look at next. Very nice.
My writing should pick up speed again soon, there’s a great story about a Bulk Film Loader which I want to share as well as a great new do-it-yourself B&B site which I hope will catch on. Check back here soon…
Following that post on HD sunglasses here’s one on some new advertising to hit London’s tube. Last October TFL started trailing some new video projection adverts on the tube on the platforms.
Large projectors were set up at Euston which would project silent videos onto the wall across from where people stand waiting for the tube. The silent video is very powerful, whatever is showing you can’t help but let your eyes get drawn to it and before you realise you’re staring at the moving pictures, lost in a trance (Ben Elton once did an excellent sketch on this but I can’t find any trace of it on the web.).
Both Diamond Geezer and The Londonist have written more about this but the point that sticks with me is the lack of choice you have about viewing these adverts, particularly on the tube, everywhere you look there is an advert. At a station like Euston where the platform is 5 people deep at rush hour you have no option but to look straight ahead as you’re crushed from every other side and let the the slogans, straplines associations and brand from the adverts stare you in the face.
But if a lack of adverts meant a substantial increase in fares, then the companies win and we will have to watch what they have to say.
[youtube=http://www.youtube.com/watch?v=Zpal8AvrH4Y]
“More anarchy on the streets of London. This time, John Munro takes a stroll along Oxford Street…with a hypnotic twist.”
From: www.londonist.com
[youtube=http://www.youtube.com/watch?v=7FyV3BLQri0]
You need sound for the full effect.
