Tom Blogs

Thanks to Carl Haggerty for posting up this presentation by Oliver Blanchard, something which cuts through the social media crap and shows obvious ways to tell if all your social marketing is actually doing anything. And of course what’s key to any good presentation, it has excellent graphics.

This is the kind of post I wish I could write if I was more literate. It sums up very neatly all the problems which so many companies and organisations have. It’s a mix of venting frustration with reading terrible blogs whilst nudging you away from falling into the traps yourself.

Read all about it on Smashing Magazine: 10 Harsh Truths About Corporate Blogging | How-To | Smashing Magazine.