You care, but do you care enough to do something about it?

Published on: Apr 09 2014 by Tom

A small London based charity The Pilion Trust have released a fundraising advert based on a social experiment testing the public’s opinion of poor people (contains swearing).

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Like many campaigns which aim to solicit a reaction, this presents and extreme view and proposes that it’s all very well in saying something is wrong, but what are you prepared to do to make it right?

Thanks again to @MaryWbn for the link and @jon_bedford for the original tweet.

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